The rice leader of the Netherlands

The urge for innovation has always remained and is reflected in our entire range. Like our magic rice. By steaming the rice, it is ready a lot faster and we have made the lives of many Dutch households a lot easier since 1954. We did the same with the introduction of our Rice Bags and Lassie Minuutje. We were the first in the Netherlands to put quinoa on your plate. And we now have a rich assortment of delicious rice, grain and legumes, which continues to grow.